BEAUTY DEF S.R.L.
Founded in 2005, Milan. We bridge global manufacturing with European aesthetics, delivering safe, compliant beauty solutions for professionals and consumers.
With two decades of industry expertise, we've built a full-category ecosystem across nails, hair, care, and equipment. Serving Europe-wide, we are the trusted partner for countless professionals.
Modern Aesthetics, Professional Standards
BEAUTY DEF owns the EU-registered trademarks DEF and ISARO. All products strictly follow EU Cosmetics Regulations (EC No. 1223/2009), completing CPNP notification and complying with safety standards like REACH.
A high-end professional line for nail technicians and the salon market, emphasizing the balance between advanced formulas and natural ingredients for stable performance and professional experience.
A fast-fashion nail brand focusing on the youth market, offering excellent value and trend-driven colors to satisfy daily nail care and self-expression needs.
From Salon to Daily Beauty
For Professional Clients (B2B)
- Full-category supply for nail, hair, and beauty salons
- OEM / ODM brand customization and manufacturing services
- Compliance support (product notification, certification, regulatory consulting)
- Total salon solutions and tailored equipment
For End Consumers (B2C)
- Safe, low-sensitivity, long-lasting professional-grade nail products
- Colors and designs aligned with European aesthetics
- High-quality beauty experiences from the salon to daily life
Why Professionals Trust BEAUTY DEF
Dual-Engine Model
Mature global manufacturing system × European design and aesthetic trends
Strict Compliance
All products comply with EU regulatory requirements: safe, transparent, and traceable
Professional Heritage
20+ years of industry experience, deep understanding of professional market needs
Stable Delivery
Global dual-warehouse layout ensures supply efficiency and service continuity
Beauty with Responsibility
We believe beauty is not just an outward appearance, but also a responsibility.
BEAUTY DEF adheres to sustainability and long-termism. From raw material selection to packaging solutions, we continuously optimize beauty solutions that are kinder to the environment and society.
Connecting Global Resources, Empowering Beauty
By connecting high-quality global resources and professional capabilities, we make professional salons more efficient and beauty entrepreneurship more stable, allowing every consumer to enjoy high-quality beauty with peace of mind.